Facebook’s ad targeting makes it affordable for campaigns to reach surrogate seeking donors at scale. As such, candidates must create and promote content relevant to audiences beyond their district or state.
Majority of American Voters Relied on the Internet for Political Decision Making in 2020, First of its Kind Survey Finds
For campaigners, this research offers strategic insights for online fundraising. The first is to reach out to neighboring districts, especially if they’re not competitive.
With increased transparency into online advertising and social media data, significant attention is paid to campaign’s usage of social media to raise money and earn votes, but campaigners must also consider voters’ attitudes towards social media and politics.