70% of those surveyed said online fundraising underperformed their expectations in the first quarter of the year.
As campaigners reach for every tool at their disposal to persuade and turnout voters, relational organizing, vote tripling, and deep canvassing must be key components of their strategy.
The survey data also confirms what campaigns and the media saw which is the flood of small dollar donors to Democratic campaigns in both 2018 and 2020. While among all voters in 2020, partisanship was split (46% GOP – 45% Dem), donors were overwhelmingly Democratic (34% GOP – 60% Dem).
Facebook’s ad targeting makes it affordable for campaigns to reach surrogate seeking donors at scale. As such, candidates must create and promote content relevant to audiences beyond their district or state.