For campaigners, this research offers strategic insights for online fundraising. The first is to reach out to neighboring districts, especially if they’re not competitive.
With increased transparency into online advertising and social media data, significant attention is paid to campaign’s usage of social media to raise money and earn votes, but campaigners must also consider voters’ attitudes towards social media and politics.
How a year of WinRed has changed Republican online fundraising.
To help campaigners better formulate their responses to potential shifts, this article highlights key findings from academic research about voting by mail.