As William Gibson says, “The future is already here – it’s just not very evenly distributed.”
The days of an individual politician setting the agenda are long gone so their campaigns need to stop trying and instead embrace the communities around causes the candidate champions.
Partisans must ensure that the baby isn’t thrown out with the bathwater when criticizing the technological shortcomings of the other side.
It’s not enough just to copy the Trump campaign’s 2016 playbook on Facebook advertising in 2020. The platform has made significant changes and marketing has evolved, but the lessons learned will benefit campaigns of any size looking to tap into Facebook advertising.