With increased transparency into online advertising and social media data, significant attention is paid to campaign’s usage of social media to raise money and earn votes, but campaigners must also consider voters’ attitudes towards social media and politics.
WinRed Helps Republicans Leapfrog Left’s Fundraising Tech
How a year of WinRed has changed Republican online fundraising.
The Science of Voting By Mail
To help campaigners better formulate their responses to potential shifts, this article highlights key findings from academic research about voting by mail.
A Mental Framework for Campaigners During the Pandemic
It’s impossible to share best practices or lessons learned in a situation like this, but we can follow principles to guide us.