The survey data also confirms what campaigns and the media saw which is the flood of small dollar donors to Democratic campaigns in both 2018 and 2020. While among all voters in 2020, partisanship was split (46% GOP – 45% Dem), donors were overwhelmingly Democratic (34% GOP – 60% Dem).
How Facebook Turned “All Politics is Local” into “All Politics is National”
Facebook’s ad targeting makes it affordable for campaigns to reach surrogate seeking donors at scale. As such, candidates must create and promote content relevant to audiences beyond their district or state.
Following 2020 Elections, New Poll Details Digital Transformation of American Politics
Majority of American Voters Relied on the Internet for Political Decision Making in 2020, First of its Kind Survey Finds
Why Political Donors Give To Candidates Outside Of Their Respective Districts
For campaigners, this research offers strategic insights for online fundraising. The first is to reach out to neighboring districts, especially if they’re not competitive.