There are lots of lessons for campaigners around the world to learn from how the Conservative’s campaign decision makers empowered its creative team.
Remember Why Campaigns Use Data for Ad Targeting
The major tech platforms and the attention economy have distracted us from our roots as campaigners – building our own infrastructure for winning elections – because we’ve enjoyed the ability to reach voters, quickly, easily, and cheaply.
Gaming Out the Scenarios of What Facebook Might Do About Political Advertising
No matter which scenario plays out, campaigns should start investing ASAP into list building via Facebook.
Decoding What Twitter’s Ad Ban Means for Campaigners
Rather than adding to the noise around this issue, I want to provide you with an overview of the situation, what it means, and what other, smart people have said about the situation.