Facebook’s ad targeting makes it affordable for campaigns to reach surrogate seeking donors at scale. As such, candidates must create and promote content relevant to audiences beyond their district or state.
It’s impossible to share best practices or lessons learned in a situation like this, but we can follow principles to guide us.
As William Gibson says, “The future is already here – it’s just not very evenly distributed.”
The days of an individual politician setting the agenda are long gone so their campaigns need to stop trying and instead embrace the communities around causes the candidate champions.