I’m continuing my look back at 2018 via the LTO newsletter. I’ve previously shared the most popular stories and the least popular stories.
Last week, I shared the most popular links from the Learn Test Optimize newsletter, as judged by YOUR clicks. But I want to revisit the dozens of links that got less than a one percent click through rate. These were the duds. Even though these links didn’t get any (statistically significant) love, they’re worth re-upping […]
In 2018, the Learn Test Optimize newsletter hit inboxes 47 weeks and included 646 unique links. Over the next few weeks, I’ll be looking back that the stories from this year’s newsletters. In this post, we’re counting down the top ten most popular articles (based on unique click-through rates). In these ten stories, you can […]