Approaching majority building as just a numbers game belies the importance of what majorities are built to do.
Think of dishonest gimmicks as a sugary treat. You shouldn’t use them every day and it’s not how you build a well-balanced online fundraising program.
Grassroots supporters are so eager to give, if they’re not asked by candidates, they’ll give to scam PACs.
We need to transition to the point where we not only have digital natives at every senior role in a campaign, but they’re also embracing the new way of campaigning the internet has ushered in.