To help campaigners better formulate their responses to potential shifts, this article highlights key findings from academic research about voting by mail.
Proposing a Grassroots Fundraising Rate Metric
In addition to being the best measure available for comparing grassroots fundraising across campaigns, the Grassroots Fundraising Rate is a good indicator of future fundraising potential, since most unitemized donors will – and are legally allowed to – give multiple times during a campaign.
Conversion Funnel Teardown: Cory Booker
Using the candidate’s eyelines to steer attention is a proven tactic, but the decision to use black & white photography is perplexing as color keeps a user more engaged.
Conversion Funnel Teardown: Pete Buttigieg
I’m personally surprised by his staying power given the recent history of “flash in the pan” candidates on the Left and the Right, but I also think the Buttigieg campaign’s robust conversion funnel deserves partial credit.