Majority of American Voters Relied on the Internet for Political Decision Making in 2020, First of its Kind Survey Finds
For campaigners, this research offers strategic insights for online fundraising. The first is to reach out to neighboring districts, especially if they’re not competitive.
To help campaigners better formulate their responses to potential shifts, this article highlights key findings from academic research about voting by mail.
In addition to being the best measure available for comparing grassroots fundraising across campaigns, the Grassroots Fundraising Rate is a good indicator of future fundraising potential, since most unitemized donors will – and are legally allowed to – give multiple times during a campaign.