As campaigners reach for every tool at their disposal to persuade and turnout voters, relational organizing, vote tripling, and deep canvassing must be key components of their strategy.
The survey data also confirms what campaigns and the media saw which is the flood of small dollar donors to Democratic campaigns in both 2018 and 2020. While among all voters in 2020, partisanship was split (46% GOP – 45% Dem), donors were overwhelmingly Democratic (34% GOP – 60% Dem).
Majority of American Voters Relied on the Internet for Political Decision Making in 2020, First of its Kind Survey Finds
For campaigners, this research offers strategic insights for online fundraising. The first is to reach out to neighboring districts, especially if they’re not competitive.