With increased transparency into online advertising and social media data, significant attention is paid to campaign’s usage of social media to raise money and earn votes, but campaigners must also consider voters’ attitudes towards social media and politics.
Will This Be the TikTok Election?
Even though voters aren’t likely to be persuaded or turned out to vote for a candidate based on his or her engagement on TikTok, the content generated by the users on the platform will shape our political discussion, just like it does on Facebook, Twitter, YouTube, and other social networks.
What is Relational Organizing?
Relational organizing leverages data and technology to take advantage of the psychological concept of social proof.