The Center for Campaign Innovation serves as a technology research and development hub committed to long-term thinking. Through case studies, white papers, surveys, and other research, we accelerate innovation throughout the ecosystem.
In this report, we highlight three recent innovations in voter contact that are shown to have significant effects on both persuasion and turnout. Relational organizing, vote tripling, and deep canvassing are becoming reliable tactics for Democratic campaigns and liberal issue advocacy groups. Republicans and their conservative allies, however, have been slower to adopt these innovations due to relevant cultural differences.
While TV’s reach remains high, radio and digital have greater efficiency and ballot movement for those they do reach.
The Center for Campaign Innovation conducted a first of its kind nationwide post election survey studying voters’ usage of technology and interaction with campaigns.
Learn actionable strategies for how to assess, implement, and use technology for your campaign.
Everything a modern political campaign does relies on technology, and increasingly most of the campaign is taking place online.