It’s not enough just to copy the Trump campaign’s 2016 playbook on Facebook advertising in 2020. The platform has made significant changes and marketing has evolved, but the lessons learned will benefit campaigns of any size looking to tap into Facebook advertising.
6 Digital Strategy Lessons from Boris Johnson’s “Love, Actually” Parody
There are lots of lessons for campaigners around the world to learn from how the Conservative’s campaign decision makers empowered its creative team.
Facebook’s Political Advertising “Blackout” Period May Be Their Worst Idea Yet
Why an Australian-style blackout period doesn’t make sense for the US.
Remember Why Campaigns Use Data for Ad Targeting
The major tech platforms and the attention economy have distracted us from our roots as campaigners – building our own infrastructure for winning elections – because we’ve enjoyed the ability to reach voters, quickly, easily, and cheaply.