As a rule, I’d rather be referring to possibilities and probabilities instead of predictions because predictions are binary but reality is more dynamic. But it’s the season of predictions, so here we go:
There are lots of lessons for campaigners around the world to learn from how the Conservative’s campaign decision makers empowered its creative team.
Even though voters aren’t likely to be persuaded or turned out to vote for a candidate based on his or her engagement on TikTok, the content generated by the users on the platform will shape our political discussion, just like it does on Facebook, Twitter, YouTube, and other social networks.
Think of dishonest gimmicks as a sugary treat. You shouldn’t use them every day and it’s not how you build a well-balanced online fundraising program.