For campaigners, this research offers strategic insights for online fundraising. The first is to reach out to neighboring districts, especially if they’re not competitive.
The Ethics of Dishonest Fundraising Gimmicks
Think of dishonest gimmicks as a sugary treat. You shouldn’t use them every day and it’s not how you build a well-balanced online fundraising program.
Grassroots Fundraising Analysis: House Battlegrounds
Democrats in battleground House districts have a grassroots fundraising advantage over Republicans, but there’s a clear strategy to narrow the gap.
Proposing a Grassroots Fundraising Rate Metric
In addition to being the best measure available for comparing grassroots fundraising across campaigns, the Grassroots Fundraising Rate is a good indicator of future fundraising potential, since most unitemized donors will – and are legally allowed to – give multiple times during a campaign.