In addition to being the best measure available for comparing grassroots fundraising across campaigns, the Grassroots Fundraising Rate is a good indicator of future fundraising potential, since most unitemized donors will – and are legally allowed to – give multiple times during a campaign.
Viral Political Ads and the Vanity Metrics Trap
This report on Wired.com about an experiment by a group of liberal digital strategists on the efficacy of viral political ads is worthy of our attention and highlights the differences between macro, micro, and vanity metrics – a trap that too many campaigns fall into. The study found that, In the end, the videos’ success […]