websites

Using the candidate’s eyelines to steer attention is a proven tactic, but the decision to use black & white photography is perplexing as color keeps a user more engaged.

I’m personally surprised by his staying power given the recent history of “flash in the pan” candidates on the Left and the Right, but I also think the Buttigieg campaign’s robust conversion funnel deserves partial credit.

Despite a standout visual design, Harris’ campaign website has the most generic conversion funnel we’ve reviewed so far.

Of the sites I’ve audited, ElizabethWarren.com has the most robust series of steps to drive supporters up the engagement ladder, but it’s hard to enter with the heavy-handed focus on donations, which is likely a symptom of the debate requirement.