About CCI
The Center for Campaign Innovation is the Right's research and development lab.
Campaigns spend billions of dollars every cycle, but most decisions about where that money goes are made on instinct, habit, or a vendor's sales pitch. The conservative movement can't afford to guess. CCI generates the evidence campaigns need to compete – and gets it into the hands of the people making decisions.
Our Work
The four programs of the Center for Campaign Innovation
Post-Election Research
After every election, we go into the field to understand what actually happened – how voters got their information, what moved them, and what it means for the next cycle. This research has been our flagship program for five years and informs how campaigns, committees, and donors plan for what’s ahead.
Digital Readiness
We assess how prepared conservative campaigns are to compete online, producing regular reports with a Digital Readiness score and practical guidance for improvement. We also monitor what the Left is doing – tracking their tactics and investments so our side isn’t caught flat-footed.
Field Experiments
We run real-world tests in active elections to evaluate new technologies, tactics, and strategies. Not focus groups, not theory – actual campaigns, actual voters, actual results.
Research and Events
We publish articles, reports, and case studies, and we bring together the operatives, academics, and technologists shaping how campaigns are run. Good ideas spread through networks, and we build them.
Who We Serve
Candidates deciding where to invest. Operatives choosing tools and tactics. Donors who want their money to work harder. If you're responsible for making a conservative campaign more effective, our research is built for you.
The Center for Campaign Innovation is a 501(c)(4) nonprofit organization.
Our Team
Who we are
Eric Wilson
Executive Director
Eric Wilson is a political technologist who has spent his career helping campaigns adopt new technology. He led Marco Rubio's digital team during the 2016 presidential campaign and hosts the Campaign Trend Podcast.