Updates

The latest from the Center for Campaign Innovation

Why “More” Is The Only Campaign Metric That Matters

As political campaigns move from the Mass-Marketing Era to the Creator-Candidate Era, the scorecards we use to judge success have to evolve as well. When the ingredients of an effective campaign change, the benchmarks for assessing that effectiveness must follow suit.

Analysis
May 9, 2025

The Evolving Role of Political Professionals in the Creator-Candidate Era

The 2024 cycle ushered in what can accurately be called the Creator-Candidate Era. The candidates who broke through were not simply those with the largest television budgets, but those who had mastered the influencer landscape of short-form video, podcasts, and direct-to-voter relationships.

Analysis
April 29, 2025

Introducing Our Inaugural Emerging Leaders Cohort

We believe that the future of politics lies in bold ideas, fresh perspectives, and the drive to make lasting change. That’s why we’re thrilled to introduce the inaugural cohort of our Emerging Leaders Program—a dynamic group of twelve rising professionals shaping the next wave of political innovation.

Announcements
April 25, 2025

How Relational Organizing is Changing the Game for Conservative Campaigns

In our latest webinar, Executive Director Eric Wilson was joined by guest speaker Will Long, Founder & CEO of Numinar, to unpack the findings from a groundbreaking field test on relational organizing — a method long embraced by the Left, now proving effective for conservative campaigns as well.

Events
April 22, 2025

Imagining The Positive Possibilities Of Political AI

Ensuring the responsible adoption of AI in politics is crucial—and so is protecting innovation from overly broad restrictions.

Analysis
April 15, 2025

March 2025 Lunch & Learn Recap: Breaking Down 10DLC and the Campaign Registry

The Center for Campaign Innovation hosted a Lunch & Learn focused on 10DLC (10-Digit Long Code) and The Campaign Registry (TCR). Attendees included campaigners, technologists, and compliance professionals looking to better understand how political text messaging works—and how to ensure it works when it matters most.

Events
April 7, 2025

Why (And How) Campaigns Should Incorporate Paid Incentives To Voters

Campaigners are increasingly turning to cash incentives to mobilize voters, addressing the challenge of media and platform fragmentation that makes reaching audiences at scale more difficult than ever.

Analysis
April 3, 2025

Announcing the Emerging Leaders Program: Developing the Next Generation of Political Innovators

Are you a passionate professional with at least two years of experience in the political landscape? Do you aspire to advance your career in digital, data, or technology? If so, this program was designed with you in mind.

Announcements
March 17, 2025

Ideology Only Marginally Affects Election Results, New Study Finds

The small electoral penalties for ideological extremism help explain persistent polarization in American politics, suggesting that turnout strategies may yield greater electoral benefits than candidate moderation.

Analysis
March 17, 2024