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The Center for Campaign Innovation is a non-profit research and training center guiding conservatives through the digital transformation of politics.
Our 2020 Post-Election National Campaign Technology Survey reveals an American political landscape transformed by technology and digital disruption.
Insights, ideas, and analysis from our community.
As campaigners reach for every tool at their disposal to persuade and turnout voters, relational organizing, vote tripling, and deep canvassing must be key components of their strategy.
The survey data also confirms what campaigns and the media saw which is the flood of small dollar donors to Democratic campaigns in both 2018 and 2020. While among all voters in 2020, partisanship was split (46% GOP – 45% Dem), donors were overwhelmingly Democratic (34% GOP – 60% Dem).
Facebook’s ad targeting makes it affordable for campaigns to reach surrogate seeking donors at scale. As such, candidates must create and promote content relevant to audiences beyond their district or state.
2020 Post-Election National Campaign Technology Survey
Key findings from our poll investigating how voters consume media, use technology, and interact with campaigns online.
“There is only a great gap in knowledge…The few that know decide the shape and character of American politics.”