Research

2024 Post-Election Political Professional Survey

The Center for Campaign Innovation conducted a survey of political professionals about their attitudes towards campaign technology, digital marketing, and voter data during the 2024 campaign cycle.

2024 Post-Election National Survey

The Center for Campaign Innovation 2024 National Post-Election Survey reveals significant shifts in media consumption patterns that continue to reshape the political campaign landscape.

Virginia Voters Cite Convenience As Top Reason For Voting Before Election Day

In addition to insights about voters’ shifting attitudes about early voting and voting by mail, this survey highlights the key issues in the election, how voters engage with campaigns, and where voters get their news and information.

How Campaign Logos Shape Voters' Opinions About Candidates

This study highlights the importance of strategic logo design in political campaigns, demonstrating the measurable impact of logos on voter favorability and attribute associations.

Urgent Deadline: Chip In For 4X Match – What Voters, Activists, and Donors Really Think About Campaign Fundraising

This report provides a detailed analysis of findings from our 2022 Post-Election Survey and Focus Groups regarding fundraising along with evidence-based recommendations for practitioners on how to more effectively raise funds from supporters.

Digital Battlegrounds: How New Media And Technology Are Shaping U.S. Elections

New post-election research commissioned by the Center for Campaign Innovation and conducted by David Kanevsky of 3D Strategic Research sheds light on an American electorate that is bombarded for attention, consumes politics as entertainment, experiences campaigns on a national level, and wants elected officials to be more authentic and engaging.

Reaching Voters With Trusted Messengers

In this report, we highlight three recent innovations in voter contact that are shown to have significant effects on both persuasion and turnout.

New Research Highlights Importance of Including Digital and Radio Into Campaign’s Media Mix to Glenn Youngkin’s Victory

Campaigns that choose not to contest a paid medium or platform risk giving up on a narrative which could have lasting negative effects on the candidate’s image and ballot performance.

How Facebook Turned “All Politics is Local” into “All Politics is National”

Recent analysis from GovPredict shows how both the Trump and Biden campaigns targeted Facebook ads into states that weren’t competitive in the presidential election to raise money from supporters.

2020 Post-Election National Campaign Technology Survey

The Center for Campaign Innovation, a 501(c)(4) nonprofit research organization guiding conservatives through the digital transformation of politics, conducted a first of its kind nationwide post election survey studying voters’ usage of technology and interaction with campaigns.