Research
Explore our latest polling, voter surveys, and case studies. Our research provides data-driven insights into voter behavior, media trends, and campaign effectiveness.
Democrats' Edge In The Partisan Email Divide
How shared sending infrastructure gives Democratic campaigns a structural advantage in inbox placement.
Testing Text Messaging as a Complement to Door-to-Door Canvassing
When delivered effectively, post-canvass texting produces modest but meaningful gains in turnout, with effects concentrated among women and not driven by improvements in canvassing contact rates.
Website Biography Text and Electoral Performance
This report summarizes an exploratory study of campaign website biography pages and their relationship to electoral performance.
Testing Mail Messaging to Mobilize 2024-Only Voters in New Jersey
Our New Jersey field experiment found that while traditional turnout mail performs about as expected, messaging that reinforces a voter’s recent participation and frames voting as a personal “streak” was directionally more effective at boosting turnout than generic GOTV or election-integrity appeals.
“Cord Nevers” and Disengaged Voters Are Key To Winning In 2026
The Center for Campaign Innovation returned to the field with its post-election survey in New Jersey and Virginia last month to better understand how voters consumed news and media, how they made their political decisions, and how they experienced campaign outreach during the 2025 gubernatorial elections.