Explore our latest polling, voter surveys, and case studies. Our research provides data-driven insights into voter behavior, media trends, and campaign effectiveness.
Political work became a career. On the campaign side, the employment structure never followed. A survey of 427 political professionals on pay, benefits, retention, and AI, conducted with Republican Jobs.
How shared sending infrastructure gives Democratic campaigns a structural advantage in inbox placement.
When delivered effectively, post-canvass texting produces modest but meaningful gains in turnout, with effects concentrated among women and not driven by improvements in canvassing contact rates.
This report summarizes an exploratory study of campaign website biography pages and their relationship to electoral performance.
Our New Jersey field experiment found that while traditional turnout mail performs about as expected, messaging that reinforces a voter’s recent participation and frames voting as a personal “streak” was directionally more effective at boosting turnout than generic GOTV or election-integrity appeals.