Research
Explore our latest polling, voter surveys, and case studies. Our research provides data-driven insights into voter behavior, media trends, and campaign effectiveness.
“Cord Nevers” and Disengaged Voters Are Key To Winning In 2026
The Center for Campaign Innovation returned to the field with its post-election survey in New Jersey and Virginia last month to better understand how voters consumed news and media, how they made their political decisions, and how they experienced campaign outreach during the 2025 gubernatorial elections.
Digital Campaign Tools and Performance in Virginia’s 2025 Elections
Across 168 races, Democrats continued to dominate online fundraising, particularly among small-dollar donors, while Republicans struggled to convert digital presence into electoral gains.
A Profession Under Pressure: 2025 Political Staff Salary Benchmark Report
Campaign professionals are motivated by mission, yet wages, benefits, and stability lag far behind comparable industries.
From Open-Ends to Insights: Leveraging AI in Survey Response Analysis
How campaigners can use AI to analyze open-ended survey responses faster and more affordably.
One Weak Link: Why Third-Party Cybersecurity Matters in Political Campaigns
This report outlines practical, proven approaches for political professionals to strengthen their security posture, protecting both themselves and their clients from increasingly sophisticated threats that target the most vulnerable links in the campaign security chain.