Articles
The latest from the Center for Campaign Innovation
Introducing Our Inaugural Emerging Leaders Cohort
We believe that the future of politics lies in bold ideas, fresh perspectives, and the drive to make lasting change. That’s why we’re thrilled to introduce the inaugural cohort of our Emerging Leaders Program—a dynamic group of twelve rising professionals shaping the next wave of political innovation.
The Evolving Role of Political Professionals in the Creator-Candidate Era
The 2024 cycle ushered in what can accurately be called the Creator-Candidate Era. The candidates who broke through were not simply those with the largest television budgets, but those who had mastered the influencer landscape of short-form video, podcasts, and direct-to-voter relationships.
Why “More” Is The Only Campaign Metric That Matters
As political campaigns move from the Mass-Marketing Era to the Creator-Candidate Era, the scorecards we use to judge success have to evolve as well. When the ingredients of an effective campaign change, the benchmarks for assessing that effectiveness must follow suit.