Articles
The latest from the Center for Campaign Innovation
April 29, 2025
Analysis
The Evolving Role of Political Professionals in the Creator-Candidate Era
The 2024 cycle ushered in what can accurately be called the Creator-Candidate Era. The candidates who broke through were not simply those with the largest television budgets, but those who had mastered the influencer landscape of short-form video, podcasts, and direct-to-voter relationships.
May 9, 2025
Analysis
Why “More” Is The Only Campaign Metric That Matters
As political campaigns move from the Mass-Marketing Era to the Creator-Candidate Era, the scorecards we use to judge success have to evolve as well. When the ingredients of an effective campaign change, the benchmarks for assessing that effectiveness must follow suit.