The 2024 election cycle was a proving ground for political technology, digital marketing, and voter data strategies. To better understand how campaign professionals navigated these challenges, the Center for Campaign Innovation conducted a comprehensive survey of 299 political staffers, consultants, and operatives who worked on campaigns across the country.
Our new report, The 2024 Post-Election Political Professional Survey, provides a deep dive into the technologies, data tools, and digital marketing tactics that shaped this election cycle.
Key Findings
- Technology: Essential but Frustrating – While 82% of campaign professionals agree that technology is critical to their work, only 42% are satisfied with the tools they use. Poor usability and lack of real-time data integration remain top concerns.
- Consultants Drive Tech Adoption – Campaign staff often rely on consultants for technology decisions, with 40% citing a consultant as the key decision-maker in adopting new tools.
- Data Gaps Impact Strategy – Despite 82% agreeing that data is essential for campaign success, only 38% trust the accuracy of their data, and nearly half cite outdated or incomplete voter records as a major problem.
- Digital & AI Adoption – Digital marketing is fully integrated into most campaigns, but AI adoption remains mixed. While 35% experimented with AI-powered content tools, 39% did not use them at all.
- Bridging the Experience Gap – Newer operatives prioritize ease of use in campaign tools, while seasoned professionals focus on data quality and real-time updates.
These insights highlight the growing divide between campaign staff and consultants, the persistent frustrations with technology, and the need for better voter data solutions. As campaigns prepare for future election cycles, closing these gaps will be critical for success.
Click here to read the full report.
Stay tuned for further analysis and discussions on how these findings will shape the future of political campaigning.
