Insights
In September 2024, the Center for Campaign Innovation and Speak4 hosted the event "2024 Is The ______ Election: What K Street Can Learn From The Campaign Trail." This report captures key insights on how political campaigns are leveraging digital marketing, data, and technology to navigate the evolving media landscape. Highlights include the growing importance of storytelling to engage voters, the shift toward mobilization over persuasion, and the role of partnerships and automation in driving campaign success. Public affairs professionals can apply these strategies to enhance advocacy efforts, focusing on data-driven engagement and long-term relationship building.
