Announcements
You’ll want to check out the initial findings from our 2022 post-election polls and focus groups that shed light on an American electorate that is bombarded for attention, consumes politics as entertainment, experiences campaigns on a national level, and wants elected officials to be more authentic and engaging.
Expanding on our success from 2020, Campaign Innovation surveyed more than 4,000 voters both nationally and in key battleground states and districts and conducted qualitative research groups to understand how conservative activists in the U.S. consume media, engage with candidates for public office, and make decisions about politics.
In this first report on our findings, you’ll learn:
- How voters’ media habits have shifted since 2020, but candidates and their campaigns have mostly kept pace in reaching their targeted voters with paid advertising.
- That voters primarily engage with politics via online platforms establishing the internet as a key battleground.
- Whether Republicans have been successful in narrowing the online fundraising gap.
- Who conservative activists view as the leaders of the Republican party.
The Center for Campaign Innovation’s post election research offers foundational insights into how voters interact with candidates and political campaigners with new technology, media platforms, and advertising methods, and how campaigns can improve their efforts to better reach these voters and activists where they are.
