Research

Explore our latest polling, voter surveys, and case studies. Our research provides data-driven insights into voter behavior, media trends, and campaign effectiveness.

No. 22
Category: Report

Digital Campaign Tools and Performance in Virginia’s 2025 Elections

Across 168 races, Democrats continued to dominate online fundraising, particularly among small-dollar donors, while Republicans struggled to convert digital presence into electoral gains.

No. 21
Category: Survey

A Profession Under Pressure: 2025 Political Staff Salary Benchmark Report

Campaign professionals are motivated by mission, yet wages, benefits, and stability lag far behind comparable industries.

No. 20
Category: Survey

From Open-Ends to Insights: Leveraging AI in Survey Response Analysis

How campaigners can use AI to analyze open-ended survey responses faster and more affordably.

No. 19
Category: Report

One Weak Link: Why Third-Party Cybersecurity Matters in Political Campaigns

This report outlines practical, proven approaches for political professionals to strengthen their security posture, protecting both themselves and their clients from increasingly sophisticated threats that target the most vulnerable links in the campaign security chain.

No. 18
Category: Field Test

Measuring The Power of Personal Connection: A Relational Organizing Field Test

For conservative campaigns facing increasingly difficult voter contact environments, relational organizing represents a valuable and underutilized strategy that can deliver measurable advantages in competitive races.