Explore our latest polling, voter surveys, and case studies. Our research provides data-driven insights into voter behavior, media trends, and campaign effectiveness.
The Center for Campaign Innovation conducted a survey of political professionals about their attitudes towards campaign technology, digital marketing, and voter data during the 2024 campaign cycle.
Recent analysis from GovPredict shows how both the Trump and Biden campaigns targeted Facebook ads into states that weren’t competitive in the presidential election to raise money from supporters.
Ultimately, finds Baker, donors giving outside of their state or district follow “a distinct calculus of giving that is politically sophisticated and strategic."
The Center for Campaign Innovation, a 501(c)(4) nonprofit research organization guiding conservatives through the digital transformation of politics, conducted a first of its kind nationwide post election survey studying voters’ usage of technology and interaction with campaigns.
Based on a survey of 32 digital fundraising professionals who work with or for Republican candidates and PACs, a majority (70%) said online fundraising in the first quarter of 2022 underperformed their expectations.