Explore our latest polling, voter surveys, and case studies. Our research provides data-driven insights into voter behavior, media trends, and campaign effectiveness.
This study highlights the importance of strategic logo design in political campaigns, demonstrating the measurable impact of logos on voter favorability and attribute associations.
In addition to insights about voters’ shifting attitudes about early voting and voting by mail, this survey highlights the key issues in the election, how voters engage with campaigns, and where voters get their news and information.
This report provides a detailed analysis of findings from our 2022 Post-Election Survey and Focus Groups regarding fundraising along with evidence-based recommendations for practitioners on how to more effectively raise funds from supporters.
New post-election research commissioned by the Center for Campaign Innovation and conducted by David Kanevsky of 3D Strategic Research sheds light on an American electorate that is bombarded for attention, consumes politics as entertainment, experiences campaigns on a national level, and wants elected officials to be more authentic and engaging.
Campaigns that choose not to contest a paid medium or platform risk giving up on a narrative which could have lasting negative effects on the candidate’s image and ballot performance.