Research

Explore our latest polling, voter surveys, and case studies. Our research provides data-driven insights into voter behavior, media trends, and campaign effectiveness.

Category: Poll

New Research Highlights Importance of Including Digital and Radio Into Campaign’s Media Mix to Glenn Youngkin’s Victory

Campaigns that choose not to contest a paid medium or platform risk giving up on a narrative which could have lasting negative effects on the candidate’s image and ballot performance.

Category: Report

Reaching Voters With Trusted Messengers

In this report, we highlight three recent innovations in voter contact that are shown to have significant effects on both persuasion and turnout.