Research
Explore our latest polling, voter surveys, and case studies. Our research provides data-driven insights into voter behavior, media trends, and campaign effectiveness.
Testing Mail Messaging to Mobilize 2024-Only Voters in New Jersey
Our New Jersey field experiment found that while traditional turnout mail performs about as expected, messaging that reinforces a voter’s recent participation and frames voting as a personal “streak” was directionally more effective at boosting turnout than generic GOTV or election-integrity appeals.
“Cord Nevers” and Disengaged Voters Are Key To Winning In 2026
The Center for Campaign Innovation returned to the field with its post-election survey in New Jersey and Virginia last month to better understand how voters consumed news and media, how they made their political decisions, and how they experienced campaign outreach during the 2025 gubernatorial elections.
Digital Campaign Tools and Performance in Virginia’s 2025 Elections
Across 168 races, Democrats continued to dominate online fundraising, particularly among small-dollar donors, while Republicans struggled to convert digital presence into electoral gains.