Research
Explore our latest polling, voter surveys, and case studies. Our research provides data-driven insights into voter behavior, media trends, and campaign effectiveness.
Virginia Voters Cite Convenience As Top Reason For Voting Before Election Day
In addition to insights about voters’ shifting attitudes about early voting and voting by mail, this survey highlights the key issues in the election, how voters engage with campaigns, and where voters get their news and information.
How Campaign Logos Shape Voters' Opinions About Candidates
This study highlights the importance of strategic logo design in political campaigns, demonstrating the measurable impact of logos on voter favorability and attribute associations.
Urgent Deadline: Chip In For 4X Match – What Voters, Activists, and Donors Really Think About Campaign Fundraising
This report provides a detailed analysis of findings from our 2022 Post-Election Survey and Focus Groups regarding fundraising along with evidence-based recommendations for practitioners on how to more effectively raise funds from supporters.
Digital Battlegrounds: How New Media And Technology Are Shaping U.S. Elections
New post-election research commissioned by the Center for Campaign Innovation and conducted by David Kanevsky of 3D Strategic Research sheds light on an American electorate that is bombarded for attention, consumes politics as entertainment, experiences campaigns on a national level, and wants elected officials to be more authentic and engaging.
New Research Highlights Importance of Including Digital and Radio Into Campaign’s Media Mix to Glenn Youngkin’s Victory
Campaigns that choose not to contest a paid medium or platform risk giving up on a narrative which could have lasting negative effects on the candidate’s image and ballot performance.