Research
Explore our latest polling, voter surveys, and case studies. Our research provides data-driven insights into voter behavior, media trends, and campaign effectiveness.
Reaching Voters With Trusted Messengers
In this report, we highlight three recent innovations in voter contact that are shown to have significant effects on both persuasion and turnout.
How Facebook Turned “All Politics is Local” into “All Politics is National”
Recent analysis from GovPredict shows how both the Trump and Biden campaigns targeted Facebook ads into states that weren’t competitive in the presidential election to raise money from supporters.
Why Political Donors Give To Candidates Outside Of Their Respective Districts
Ultimately, finds Baker, donors giving outside of their state or district follow “a distinct calculus of giving that is politically sophisticated and strategic."
2020 Post-Election National Campaign Technology Survey
The Center for Campaign Innovation, a 501(c)(4) nonprofit research organization guiding conservatives through the digital transformation of politics, conducted a first of its kind nationwide post election survey studying voters’ usage of technology and interaction with campaigns.