Field Tests
Testing Text Messaging as a Complement to Door-to-Door Canvassing
When delivered effectively, post-canvass texting produces modest but meaningful gains in turnout, with effects concentrated among women and not driven by improvements in canvassing contact rates.
Testing Mail Messaging to Mobilize 2024-Only Voters in New Jersey
Our New Jersey field experiment found that while traditional turnout mail performs about as expected, messaging that reinforces a voter’s recent participation and frames voting as a personal “streak” was directionally more effective at boosting turnout than generic GOTV or election-integrity appeals.
Boosting Online Fundraising With Meaningful Supporter Engagement
In this case study, we examine how one nonprofit combined advocacy and fundraising to provide both meaningful engagement and drive increased donations.
Measuring The Power of Personal Connection: A Relational Organizing Field Test
For conservative campaigns facing increasingly difficult voter contact environments, relational organizing represents a valuable and underutilized strategy that can deliver measurable advantages in competitive races.